STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN ENGAGEMENT DAN LOYALITAS PELANGGAN
Keywords:
digital marketing strategy, customer engagement, customer loyaltyAbstract
Digital technology advancement has transformed how companies interact with customers, making digital marketing strategy a key element in building strong and sustainable relationships. This research analyses the relationship between digital marketing strategy and customer engagement and loyalty levels. Using a qualitative approach and survey methods, this study explores various effective elements in increasing customer engagement through social media platforms such as Instagram, Facebook, and TikTok. The results show that high engagement on social media contributes significantly to customer loyalty, with 70% of consumers more likely to recommend products from brands that actively interact online. These findings provide insights for marketing practitioners to formulate attractive and impactful long-term strategies and emphasize the importance of customer experience in
improving retention.
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