Optimalisasi Budidaya Scoby, Produksi Kombucha, Dan Strategi Pemasarannya Untuk Penguatan Ekonomi Ibu- Ibu Pkk Di Kelurahan Sidanegara
DOI:
https://doi.org/10.36465/jupemas.v7i2.1929Keywords:
SCOBY cultivation, kombucha production, marketing strategies, women’s economic empowerment, small-scale entrepreneurshipAbstract
This program aims to improve the economic empowerment of PKK mothers in Sidanegara Village through the optimization of SCOBY cultivation, kombucha production, and marketing strategies. SCOBY cultivation training significantly increased participants’ understanding from 20% in the pre-test to 87% in the post-test, while understanding of marketing strategies improved from 50% to 91%. Participants were guided in standardizing kombucha production, including hygiene, taste, and food safety, as well as receiving training in branding, packaging design, and digital promotion. Continuous mentoring and periodic evaluation were conducted to ensure business sustainability. The program demonstrated that enhanced production and marketing skills can support sustainable income for PKK mothers and strengthen family and community economic resilience.
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